The owner of the competition, FIFA, announced the decision on Friday, two days before the opening game of the competition is scheduled to take place on Sunday.
“After discussions with authorities from the host nation, FIFA has chosen to concentrate the sale of alcoholic beverages on the FIFA Fan Festival, other fan places, and licensed venues,” FIFA said in a statement. “This decision was made after discussing the matter with officials from the host country.” According to what was said, the decision will result in “beer sales stations being removed from Qatar’s FIFA World Cup 2022 stadiums.”
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A restriction on alcohol sales has been placed in all Qatari World Cup venues.
The shift in perspective about alcohol might result in the termination of a sponsorship arrangement with FIFA worth several millions of dollars, and it demonstrated that soccer’s governing body may no longer have complete control over its most important competition.
Officials in Qatar have had a sudden change of heart and decided that during the month-long World Cup, spectators would only be permitted to purchase nonalcoholic beverages from concession stands during games.
The prohibition of beer is the most recent and significant modification to an alcohol policy that has undergone gradual evolution over the course of the previous several months. The International Federation of Association Football (FIFA) and Qatar, a conservative Muslim country with strict regulations on the selling of alcoholic beverages, have been at odds over this idea. However, this will make it more difficult for FIFA to manage the $75 million sponsorship deal that it has with Budweiser, it will anger fans who are already upset about the restrictions, costs, and inconveniences of the event, and it will force event organizers to make additional changes in the final few hours before the event begins.
Summary
- The owner of the competition, FIFA, announced the decision on Friday, two days before the opening game of the competition is scheduled to take place on Sunday.
- This decision was made after discussing the matter with officials from the host country.”
- According to what was said, the decision will result in “beer sales stations being removed from Qatar’s FIFA World Cup 2022 stadiums.
- Officials in Qatar have had a sudden change of heart and decided that during the month-long World Cup, spectators would only be permitted to purchase nonalcoholic beverages from concession stands during games.
- The International Federation of Association Football (FIFA) and Qatar, a conservative Muslim country with strict regulations on the selling of alcoholic beverages, have been at odds over this idea.