In the realm of online travel, the numbers tell a compelling story of rapid growth. According to Statista, online travel sales comprised an impressive 68% of total revenue in the travel and tourism sector in 2022. This percentage is projected to climb to a remarkable 76% by 2028, firmly establishing the online sphere as the dominant force in travel bookings.
The Pacific Asia Travel Association (PATA) has released its Executive Summary report, revealing promising projections for international visitor arrivals (IVAs) across the Asia Pacific region. The report indicates significant annual growth in IVAs for the years 2024 to 2026, highlighting the region's swift recovery from the impacts of the COVID-19 pandemic.
